Studio visit: Printfresh
Welcome to Printfresh, a textile design studio run by Amy and Leo Voloshin, located in a former factory building in Old Kensington. (Note the high-design buzzer.) Amy studied textile design at RISD and moved to Philadelphia to work at Urban Outfitters. She and Leo launched Printfresh in late 2006. The studio sells original textile designs and embroideries to apparel and home-design companies.

This is the computer room, where Amy and her staff design new artwork and embroideries. Check out a short video of their design process here.

A wall 'o trends for summer '08:

The gigantic suitcase full of swatches that Printfresh's salesperson lugs around to apparel companies' offices in NYC two or three days a week.

Amy also sources vintage prints like the one below at flea markets and sells them as fodder for inspiration to apparel companies.

I was impressed by the ingenuity that went into this DIY table at the studio. It was found as a discarded wooden slab and transformed by using lace as a stencil. Materials: lace, white and pink paint, IKEA legs, and a piece of glass.

A patterned wall in the studio's "messy room," where all the sewing and screenprinting is done:

The studio's mascot, a dachsund-chihuahua mix named Joey.




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